Unlike Facebook and Google, there’s not an equally attractive Chinese alternative. Given all the potential consumers and revenue, the world’s most populous country has been at the center of the league’s expansion strategy.Through TV deals hearkening back to the heyday of Lakers-Celtics, a collaborative relationship with the Chinese Basketball Association, yearly preseason games, and—of course—the arrival of Yao Ming in the league in 2002, the NBA has succeeded in capturing the attention of Chinese sports fans.It’s an understatement to say the NBA is big in China.However, the strength of that robust relationship is in peril this fall. Because nothing in 2019 is surprising anymore, the National Basketball Association—an entity’s popularity predicated on adults forming teams to put an orange sphere through a basket—is embroiled in a geopolitical scandal(???) This is really happening, and while you probably don’t come to This all started when Rockets general manager Daryl Morey, who may one day be looked at as the Archduke Franz Ferdinand of World War III, sent a thoroughly benign tweet (since deleted) about civil rights protests in Hong Kong. He may have had no idea what he was doing, but the outspoken GM seems to have placed the league, and his team, in an impossible position. But it’s hard to see the cat getting put back in the bag here. What will Silver say in private meetings with partners? And, in an interesting twist, the league that was most beloved in China, given its history with Yao, is at the center of the tumult.The issue now dominating the sports news cycle originated when Houston general manager Daryl Morey and the Rockets arrived in Hong Kong on Friday for their preseason series with the Raptors, the first game of which took place Wednesday in Tokyo. He works for guys Fertitta and Tsai, the latter of whom is worth $9.5 billion, and yet he just barely cracks the list of the world’s 150 richest people. Adam Silver’s job is to basically put a friendly face on the money-hungry side of the NBA. NBA vs. China: The Power Struggle Behind the Standoff The basketball league may be more strongly positioned to push back than other U.S. businesses that have run afoul of the Chinese … The problems, per CNN, are all Daryl Morey’s fault: A simple image consisting of … Fans, too, would probably be a little upset when those salary cap projections came in a little lower because of a decrease in revenue. But continuing the league’s partnership with China in the wake of the Morey incident would be a particularly slippery slope. Shortly before becoming Chinese … CNN reports on the turmoil in the NBA’s relationship with China. And he’s done a good job of framing his actions as progressive when they could just as easily be viewed as smart business practices. The NBA released a weak statement in an attempt to plant themselves on the fence, apologizing to China but stopping short of fully condemning Morey. As Chinese state broadcaster CCTV (a little on the nose!) Basketball is now the most popular sport among Chinese youth and the NBA is the country’s most popular sports league. Again, Morey’s fiasco is only a public example of how subservient the NBA can be to China. Both players and owners are dependent on the Chinese market for an economic boost. The NBA already made a moral sacrifice doing business in a country that oppresses its population. He basically wants to We’ve now seen what China is willing to do over a tweet that, theoretically, most of its public couldn’t even see because Twitter is blocked in the country.
As long as China demands zero tolerance, however, the NBA should move to end the relationship, as opposed to widening the scope of its moral sacrifices. with the whole-ass country of China(!!!) Morey deleting his tweet was perhaps merely only a public example of the erasure that too often happens when American companies are doing business with China.
Even Disney, which basically owns 96% of American corporations, has acquiesced to Chinese political concerns in the past, because apparently there’s a huge difference in how the world works if Silver’s plan moving forward is a little self-serving.
Meanwhile Morey—as well as Rockets star James Harden, somehow—sensing the business consequences of angering China, also apologized.
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