"This is the half of Ms Ford's strategy branded Bauer Place, the portion of the portfolio that stakes its reputation on the intimate relationships between stations and the cities in which they are based. The first was Dee Ford, who underwent an “extensive” clean-up in his right knee this offseason after being frequently sidelined with chronic knee/quad tendonitis.
Please Never miss a story or breaking news alert! There are no Independent Premium comments yet - be the first to add your thoughts into a Friday and Saturday programme for the female-friendly radio network The Hits. What they have not got is a national proposition which is as strong as Global's and they are lacking in the South and in the Midlands." try again, the name must be uniquePlease "Or they are draining all the profit away from your major and medium markets. Never miss a story or breaking news alert! Pete Price has got a Scouse accent, he has lived his life in Liverpool, they love their own and he does a brilliant job for us. LISTEN LIVE Independent Premium. She later became Emap's radio MD and then group MD of Emap Performance. Brandon Aiyuk, Dee Ford, Ross Reynolds sustain injuries in 49ers’ practice Sunday 49ers Notebook: Bosa, Dwelley sit, D.J. "The other half of the stations is listed under Bauer Passion, because their calling card is deemed to be less about location and more about music or, like Heat radio, a passion for a celebrity and fashion-obsessed way of life.
"When you have more than half of your radio assets in very small undemanded and high fixed-cost based areas you have got to do something to stem the losses they are making," she says. "Glasgow is quite a gritty market and the style of presentation on that station is very different from Edinburgh, a more cosmopolitan and softer city where the style of presentation and type of presenters are very different. By using our website you consent to all cookies in accordance with our Cookie Policy.
She has a son and grandson and lives in Leeds, and is a passionate cook and gardener.Enter your email to follow new comments on this article.Are you sure you want to mark this comment as inappropriate?Want to discuss real-world problems, be involved in the most engaging discussions and hear from the journalists? There are no comments yet - be the first to add your thoughts On Sunday he faced Mike McGlinchey in a one-on-one rep in which he was pushed outside the pocket. try again, the name must be unique There are no comments yet - be the first to add your thoughts try again, the name must be unique "It would be wholly wrong for us to think about implanting Pete into Newcastle or Leeds because he wouldn't resonate there. Please "Mr Price might be an effective broadcaster but it would be a mistake, says Ms Ford, to introduce his Scouse vowels to listeners in other parts of Britain. Dee Ford: A local radio star with an eye on the global marketEmail already exists.
No doubt Global would have a different analysis of the commercial radio market from Ms Ford, who was in London last week to explain her strategy to 180 advertising professionals.Mike Williamson, head of radio at Carat, says: "Bauer have a very good offering in the key cities, especially in the North of England, Scotland and Northern Ireland – that's their main focus and they do it very well. says Ms Ford of one of the stars of the Radio City schedule. Start your Independent Premium subscription today. "Bauer relies on research from Harris Interactive to claim that listeners to its stations have a deeper relationship with its networks than those of rivals and find the advertising less intrusive and better targeted. the same level of attention, but we have preserved this area in the interests of open debate.
"Two years ago Ms Ford was rebuffed in her attempts to acquire the key Birmingham commercial stations (later sold by Global to Orion Media) but she still covets them, recognising that the West Midlands is a sizeable missing piece in the Bauer Place jigsaw. It means Global has to sacrifice distinctiveness by broadcasting shared content. "When you are listening to a radio station you have to feel really comfortable with the mood of the room," she says. "Pete Price is Mr Liverpool!" Ms Ford has Ric Blaxill, former head of programmes of BBC 6 Music, looking at ways of further extending Bauer brands.Some might consider it strange that Magic 105.4, known for its carefully planned and pre-programmed music mix, is listed in Bauer Place rather than Bauer Passion. Due to the sheer scale of this comment community, we are not able to give each post {{#replies}} She can't resist pointing out that her Bauer stations now have a combined audience of 13.4 million and, with that statistic, she punches the air.Bauer Media Group's managing director of radio grew up in Cheshire. Listen at work or while you surf. will be published daily in dedicated articles. "When ad revenues come back into growth and we can see there is a market to be had then Closer might be a really interesting format to make play again," she says. But Ms Ford, who is based in Manchester, is adamant that it is a station deeply rooted in London and is horrified at the suggestion that Global has the upper hand in that city. {{#sender.isSelf}}
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